Top 10 Canadian Influencers to Follow in 2025
As we step into 2025, many of us are resolving to take control of our finances—whether it's saving more, investing wisely, or building lasting wealth. Achieving these goals starts with the right knowledge and guidance, and that's where financial experts and content creators come in.
From Twitter and Instagram to LinkedIn and beyond, these experts share actionable tips, strategies, and insights to empower you on your financial journey. To help you get started, we have complied a list of top 10 must-follow Canadian Finance influencers. Their advice can help you master personal finance, make smarter investments, and achieve your money goals this year.
Let’s dive in and discover the voices that will guide your financial growth in 2025
1. Jessica Moorhouse
Jessica Moorhouse is a personal finance expert, speaker, and accredited financial counselor based in Canada. She specializes in helping individuals, particularly millennials, to take charge of their money and achieve financial independence.
Jessica creates content across various platforms, including her blog, YouTube channel, podcast titled "More Money Podcast," where she interviews experts and shares practical tips on budgeting, investing, and building wealth. She is also the author of Everything but Money
A video of Jessica Moorhouse talking about how to save up for retirement at 40.
She’s recognized for breaking down a wide range of financial topics into relatable and actionable advice, making her a trusted resource for those seeking to improve their financial literacy. Jessica also offers courses and resources to help her audience manage their money effectively and achieve their goals such as Budget Spreadsheets.
If you are ready to level up your money game, Jessica Moorhouse is a must-follow!
2. Coupon Cutie
Who doesn’t love a great deal or discount? Absolutely no one! And that’s exactly why you need to follow Coupon Cutie. Dedicated to helping Canadians save money, Coupon Cutie has mastered the art of making the most of discounts. Through her social media platforms, she shares invaluable content on the best deals, shopping discounts, and money-saving tips, making it easier for Canadians to stretch their dollars further. From finding the latest sales to offering strategic shopping advice, Coupon Cutie’s posts are a treasure trove for anyone looking to save.
She also manages a regularly updated website where you can find the latest discount codes and exclusive deals.
If you are looking to optimize your budget and maximize your savings, Coupon Cutie is definitely someone you want to follow! Aside from Instagram, you can also find her on Facebook and Tiktok.
3. The Plain Bagel
The Plain Bagel, founded by Richard Coffin, a seasoned financial analyst, Chartered Financial Analyst (CFA), and Certified Financial Planner (CFP) professional, is dedicated to making the world of finance more accessible and engaging. Through its YouTube channel, The Plain Bagel breaks down complex financial concepts, simplifying topics such as investing strategies, personal finance management, and economic theories.
Richard’s approach focuses on making these subjects easy to understand, ensuring that viewers of all backgrounds can grasp essential financial principles. The channel offers a wide range of educational videos designed to help individuals build financial literacy, make informed investment decisions, and navigate the intricacies of personal finance with confidence.
4. Joyee Yang
Joyee Yang is a prominent influencer in the finance industry, widely recognized for her expertise in investment strategies, wealth creation, and financial management. Through her engaging and insightful content, Joyee empowers her audience with the knowledge and tools they need to make smarter financial decisions.
Whether she’s breaking down complex investment concepts or sharing step-by-step guides to achieving financial goals, Joyee remains dedicated to making the world of finance accessible and relatable to her growing audience.
On her YouTube channel, step-by-step guides tailored for both beginners and seasoned investors offer examples that simplify investment concepts while she connects with her audience on her Instagram page through bite-sized videos covering quick tips on budgeting and saving to infographics on emerging market trends, etc.
5. Reni Odetoyinbo
If you are looking for someone to break down complex finance topics in a way that’s relatable and easy to understand, Reni "Xoreni", is the person you need to follow. Her social media page is a fountain of knowledge, where she skillfully simplifies personal finance concepts, making them accessible to everyone ranging from tips on savings hacks, budgeting strategies, or investment advice.
Beyond her financial tips, Reni also shares lifestyle content, giving a well-rounded view of her life and how she integrates smart financial decisions into everyday living.
Reni also hosts a podcast called "Don’t Go Broke Trying", where she makes conversations about money fun and relatable. On the show, she helps her audience answer real-world financial questions and offers guidance on navigating money-related challenges.
If you are ready to improve your finances and gain some inspiration along the way, Reni’s page is the perfect place to start.
6. Jashan Mundi
If you are looking to take your financial game to the next level, Jashan Mundi is someone you absolutely need to follow. Jashan is a financial educator and coach based in Canada, with a passion for helping individuals gain the knowledge and strategies they need to manage their money effectively. With a track record of guiding over 100 students and clients, Jashan is committed to empowering people by providing clear, actionable insights into personal finance.
What sets Jashan apart is his ability to break down complex financial concepts into bite-sized, easy-to-understand pieces, he shares practical tips and strategies that his audience can immediately apply to improve their financial situation. In addition to his social media content, where he regularly posts financial advice on platforms like Instagram and Twitter, Jashan also runs a newsletter where he dives deeper into the strategies for building and growing wealth, filled with tips on everything from how to maximize your savings to smarter ways of investing.
7. Rimike Lala
Aderimike "Rimike" Lala, fondly known as the “Wealth Savvy Gen-Z,” is a dynamic personal finance and lifestyle content creator who has built a loyal following by demystifying the world of money management. Rimike is passionate about empowering her audience to make smart financial decisions without sacrificing the joys of living their best lives. From practical debt repayment hacks to strategies for building wealth through investing, her content is a goldmine for anyone looking to take control of their finances.
Rimike’s approach is relatable and tailored to a younger audience, focusing on topics like budgeting, saving, and wealth building in a way that resonates with young people. She offers tools like The Debt Tracker, a practical guide to help people map out their journey to becoming debt-free, as well as her insightful newsletter and engaging blog posts. Whether you are scrolling through TikTok or Instagram, you'll find her sharing bite-sized videos filled with financial wisdom and life tips.
8.Lyn Allure
Lyn Allure is a dynamic content creator with a strong online presence, providing her audience with practical advice on personal finances, making money, saving money, investing, and ultimately becoming the best version of themselves. Her mission is to empower individuals to take control of their financial futures while fostering personal growth and entrepreneurial success.
She has a YouTube channel where she tackles everything from side hustles and money management to personal development. As well as a community called "Good Girl Gone Boss", By sharing her own journey and the stories of others, Lyn offers invaluable insights on how to build a sustainable business, achieve financial independence, and cultivate the mindset necessary for entrepreneurial success.
9.Bisola Tijani
Bisola Tijani also known as "WhizQueen", is a financial content creator who shares valuable insights on finance, entrepreneurship, and lifestyle. Her mission is to empower individuals to take control of their financial futures through practical advice on improving savings, growing investments, and achieving financial independence. With a passion for teaching financial literacy, Bisola offers actionable tips and strategies that help her audience navigate the world of personal finance and make informed decisions about money.
WhizQueen shares her wealth of knowledge across multiple social media platforms, including LinkedIn and YouTube where she advises on financial strategies, covering topics such as investment strategies, savings plans, and personal finance management.
In addition to her informative posts and videos, WhizQueen offers a range of valuable resources to help her audience manage their finances more effectively. These include downloadable tools such as the Budget Tracker Template and Savings Plan, which are designed to help users stay organized, track their spending, and make smarter financial decisions.
10. Ben Felix
Ben Felix is a well-known Canadian financial expert, portfolio manager, and a strong advocate of evidence-based investing. He is widely recognized for his YouTube channel, "Common Sense Investing", where he explains complex financial and investing concepts in a straightforward and data-driven manner.
His content often focuses on topics like index fund investing, the benefits of diversification, the role of asset allocation, and the importance of understanding behavioral finance. Ben Felix's approach is rooted in academic research, and he often uses data and studies to back his views, making him a trusted resource for those seeking a deeper understanding of personal finance and investing strategies.
Conclusion
Whether you are just beginning your financial journey or looking to refine your strategies, these creators and experts offer valuable insights to help you succeed. From mastering the art of budgeting to navigating the complexities of investing, there’s a wealth of knowledge available to guide you in achieving your financial goals in 2025.
By following these individuals, you will gain access to practical tips, expert advice, and motivational stories that can inspire you to take charge of your finances. So, take the leap, start following these experts, and make this year your money year.
Take Charge of Your Finances in 2025
Whether you’re taking your first steps toward financial independence or fine-tuning your wealth-building strategies, these creators and experts are here to help you succeed. From mastering budgeting basics to tackling complex investment decisions, their insights can empower you to make informed choices and reach your financial goals this year.
By following these thought leaders, you’ll gain access to actionable advice, inspiring stories, and practical tips to level up your financial game. Don’t just dream about financial freedom—take the first step today. Follow these experts, embrace their wisdom, and make 2025 your breakthrough year in personal finance.
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