“I once wrote C++ code… on paper, learning it line by line from a Nokia C1.” That’s how Israel Adetunji’s tech journey began, not in Silicon Valley, not with a fancy

“No matter how much you think you’re prepared, you’re not as prepared as you think you are…until you’re here.” For Treasure Babalola, moving from Nigeria to Canada wasn’t

“Pregnancy in Nigeria made me realize I didn’t want my child to go through what I had gone through,” she explains. “There was no electricity. I was heavily pregnant, always hot, and there were days the generator broke down. I remember thinking: if I can move, I have to move.”

In today’s Nigerian digital economy, running ads is no longer a luxury; it’s a necessity. From small e-commerce stores to physical businesses like your local buka, Meta’s platforms (Facebook, Instagram,